The idea of ‘yellowish’ things emerged at 3D Yellow 2023 (hat tip to Stefano Oberti). The new structure allows for this. The things we do may be branded Yellow, but they don’t have to be. Since we aren’t trying to build anything, this doesn’t matter to us. The question we will ask for anything we do is ‘does branding it Yellow help?’. If it does we will use the brand, if not, we won’t.

There are a range of possibilities. Something might be clearly and obviously branded Yellow. Or, we might use ‘with the collaboration of Yellow’ as a kind of ‘Intel Inside’ in concert with other brands or institutions. Or there could be no branding at all and no-one would know there was any connection with Yellow at all. In each case we will see.

Next page: Not dead yet