From now ideas can emerge from anyone who is part of Yellow (i.e. on the list). Alex and Rob won’t be the sole authors. We will have our own ideas, but anyone who is part of Yellow can suggest something, however half-baked it might seem.

Ideas are most likely to emerge through the ongoing conversations we naturally have with our participants. So if you have a hunch that you might have an idea, just give one of us (or both of us) a call. However vague that idea might seem. It is amazing how often ideas arise out of oblique or tangential conversations ‘apropos of nothing’ – we will happily talk to you about any idea.

Next page: How will projects be designed and delivered?