The 'how' matters

For Yellow, the 'how' is as important as the 'what'.

Mood and atmosphere matter enormously.

They make Yellow what it is.

So we use different 'languages' - like music, art or movement - for both understanding and expression, varying the senses and intelligences that we draw on.

We embrace 'levity', as well as 'gravity'.

This makes the experience layered, messy, creative and embodied (even on Zoom).

An oasis

So Yellow is, as one participant put it: 'an oasis' where:

• We resist the constant temptation to systematise, reduce or generalise.
• We invite irregularity and variation.
• We don't dismiss, or denigrate that which isn't ordered, neat, linear and controlled.
• We question the logic of 'either/or'.
• We seek more questions not answers.

This creates a distinctive 'yellow' mood and atmosphere, very different from the normal 'pink' approach, with its emphasis on certainty, goals, measurement and analysis.

(Read more about the 'pink and the yellow' here: The story behind the name).

Negative capability

Poet John Keats spoke of a quality he called 'negative capability': "To be willing to be in doubts and uncertainty, without any irritable reaching after fact and reason".

This, he argued, was a quality necessary for 'greatness'.

We think it is necessary for everyone now.